Yesterday beauty YouTuber Holly Boon announced that later this week she will be releasing her very own cosmetics line.

HNB Beauty is set to launch Friday, Nov. 2nd with her first drop, glosses. The line will debut with 3 nude glosses;

“Can’t Deal”- A peachy nude gloss, suitable for all skin tones.

“Yes Girl”- A pinky nude gloss, suitable for all skin tones.

“OK Then”- Brown with pink undertone nude gloss, suitable for all skin tones.

All glosses are advertised as “buildable”, and “non-stick”.

View this post on Instagram

I CAN FINALLY ANNOUNCE IM LAUNCHING MY OWN BRAND @hnbcosmetics this has been such a crazy 2 year journey, a whole lot of sleepless nights and tears of frustration have gone into this. As you know I’m so incredibly passionate about makeup, I feel like I’ve fulfilled my creative needs on a whole other level. This has been with 0 investors, all on my own and I can finally share it with you all. I really hope you all love it as much as I do, I’m so incredibly grateful for each and everyone of you that has made this possible. Without your support this wouldn’t be possible and I can never thank you enough. You’ve changed my life, and you’ve allowed me to live out my passion. Thank you, thank you, thank you. My first product is three nude lipglosses, suitable for all skin tones, it’s a non sticky, buildable coverage formula. 100% cruelty free. Also the packaging is extra as fuck, you know how we do. Shades: Can’t deal- peachy nude Yes girl- pinky nude Ok then- brown nude Price is £12.50 per gloss. Available for purchase this Friday 02/11/2018 from the website http://www.hnbcosmetics.co.uk Follow @hnbcosmetics for more product images and videos. Video by @diamond9productions Music- No remedy Lvly

A post shared by Holly Boon (@hollyboon__) on

Along with her announcement Holly posted several promotional photos and a video advertisement that were refreshingly inclusive. Inclusivity is something that the beauty community has unfortunately failed to master and even in 2018 it is still a work in progress. Large brands such as Maybelline, Loreal, and more have been accused time and time again of lacking in inclusivity. Younger brands such as Fenty Beauty dramatically rocked the boat in the industry by catering specifically to women of color. It is exciting to see new and small brands such as HNB Beauty making a visible effort to not only be inclusive when it comes to race, but also inclusive in the gender department. Holly’s decision to include both male and female models is more than commendable, and one can only assume the beauty community will band together behind her, and new company with full force.

Stay tuned for the launch of HNB Beauty!


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