Calling all brunettes!!! Miracles do come true!
Deny it or not but we all want what can’t have. All blondes have wanted to go dark at one point or another, and all brunettes have longed for blonde locks. Collectively, we’ve all lusted for fun and funky colors like Kylie’s indigo locks, Rihanna’s firey reds, and many more. All of these fun colors are great for the blondes of the world (lucky bitches) but require a lot of freaking work for those of us blessed with dark locks.
Over the years I’ve bent over backwards to transform my hair into some crazy ass colors, but all the fun comes with a price. Damage. Split ends. Breakage. Hair loss. Awesome right? Totally. As brunettes we have to go through so much more when it comes to coloring our hair. Bleach is our number one frenemy, the ultimate no no, yet we slap it on our heads religiously to achieve our desired hair color, even though we know we’re going to pay for it later with a nice bald spot.
It’s 2016 people, we have cars that can drive themselves, we have vaccume robots, you can freaking pick your babies eye color, so for god’s sake what do we have to do to be able to dye our freaking hair Kylie Jenner blue without stripping it completely of life???
Generally speaking, in order for someone with dark hair to dye their hair a color you must first lift and lighten their hair with bleach, and then re deposit the desired color on top of the lightened hair. Basically, imagine you have a white piece of paper and a black piece of paper. If you take purple paint and begin painting the white piece of paper what color are you going to see? Purple. If you take purple paint and begin painting a piece of black paper what color are you going to see? Black. The same principles apply to your hair. The darker your hair, the less you’ll see the desired color, the lighter your hair the more you’ll see the desired color.
Finally science has blessed us with the miracle of bleach free hair color! SPLAT Midnight Hair Color Launched solely at Target this weekend, and brunettes across the land are having a field day. The new hair color line ditched peroxide for finely milled mirco pigments, these micro pigments attach to your hair strands providing high impact color without all the damaging effects of bleaching. It really doesn’t get any better than this! Forget that double, triple, hell sometimes quadruple process to get your hair to your desired color! Ditch the 3 hour marathon, and get your new hair color with just one step and a measely 45 minutes of your day.
Brunettes don’t get to have all the fun though, blondes are welcome to use SPLAT’s Midnight Hair Color line, however they are warned to be weary of how bright their hair may turn out depending on how light it is. Again, keep in mind that these pigments are strong enough to color dark hair, so on blonde it’s imagineable that it could be like 20x more intense than it’s normally supposed to be.
SPLAT Midnight is available in three fabulous colors; Midnight Indigo (Navy), Midnight Amethyst (Violet), and Midnight Ruby (Maroon). Plus it is super, crazy, amazingly affordable! $8.99 per box yesssss! From my previous experiences with SPLAT, I would advise anyone with long hair to purchase two boxes of hair dye or else you will find yourself in quite a pickle, having to rush to the store with half your head covered in hair dye and wrapped in saran wrap (yes this really did happen to me once). Fall just got way more fun, and I can’t wait to bring in the season with some Indigo hair. Stay tuned for my SPLAT Midnight Indigo test run!!!